The Context of Money

This is a bit of a “coming out” article for me. Some of you already know I’ve worked with a life and business coach for years. Keller Williams has their own in-house coaching program called MAPS Coaching—which stands for Mega Achievement Productivity Systems (yes, that’s a mouthful).

When I first stumbled into their booth at a big KW event, I was in a rough place. I ended up in tears with a random coach—who, as fate would have it, became my coach for the next two years. She wasn’t like the rest. Her style, demeanor, and spirit stood apart.

During that time, she helped me navigate huge personal challenges, reshaped how I saw myself, my business, and my relationships — and planted a seed: “You’d make a great coach someday.”

I dismissed it immediately. But seeds have a way of growing. Six months ago, I enrolled in a year-long coaching certification through the International Coaching Federation—the gold standard worldwide. The journey has been life-changing, and I’m deeply proud of the personal and professional growth it’s brought.

So, what does this have to do with real estate?

One of the most powerful concepts I’ve learned in my training is context—the lens through which you see the world. It’s often revealed through “statements of truth” like:

“Money is the root of all evil.”

“I’m just not good with money.”

“People like me can’t afford that.”

Once you start noticing context, you see it everywhere—and in real estate, it’s huge.

I’ve heard clients say:

“I can’t afford this” when the payment was only 20% of their income.

“I don’t deserve this” when their success brought them into a higher tax bracket.

“I don’t want to buy a house because my parents struggled with money.”

We all have our money hang-ups. But here’s the real question:

How are your money contexts holding you back from the life you dream of?

Maybe it’s early retirement.

A home for your aging parents.

More space for your growing family.

My recommendation:

If you catch yourself repeating a “truth” about money or yourself, pause and ask:

Is that really true?

Chances are—it’s not.

And if you want help unpacking those contexts? Reach out. I’d be honored to coach you through it—or connect you with one of my amazing classmates who are eager to help you create the life you’ve been dreaming of…

…or maybe even one you’ve been too afraid to imagine.

Love you, mean it.

Annie

#MoneyMindset #WealthWithPerspective #ContextOfMoney